Friendly Mananger - Dashboard re-design - Case study
Role
Senior Product Designer, Concept, Visuals
Services
UX Design, Wire Framing, Prototyping

Friendly Manager wanted to provide more accurate data to its customers when it came to the number of member the organisation hadand what type of members they had. It was my job to make that dream a reality.

Project Vision

Friendly Manager is a platform designed to help administer community and sporting organisations. They have over 500 clients using the platform which is designed around reducing time for volunteers.

Friendly Manager needed to upgrade the dashboard of the platform as the company was starting to partner with larger sporting and community organisation's who had different data requirements. By using the design thinking approach we created a customisable dashboard interface.

5 Challenges

  1. All the clients had different data requirements
  2. The range of user technological skills and capability
  3. Increase usage on mobile for the client's users
  4. The company had just rebranded to new colour scheme
  5. Larger requirements required pixel perfect design

Project Kick-Off

This project needed to get all the right people in the room, so before we started we got the developers clients and product team in the room to fully understand what the clients needed. It was clear there were going to a be a few challenges here, and that we needed to ensure the platform was up to the tasks.

Very quickly I could see from the range of clients there were some key similarities and some key differences that we were going to need to incorporate in to the design and platform.

User Personas

Understanding the users and the needs of the user is critical when it comes to designing the right application. In this project we had two types of users which we were designing for.

Katherine Chen

CEO/Administrator of a National Sports Association

Katherine brings over two decades of experience in sports administration and leadership. Her career journey involved managing various sports associations, and she currently leads a national sports organization focused on enhancing the development and management of sports across the country. She recognizes the power of statistics and data-driven decision-making in shaping national strategies for member management and development.

Demographics

Gender
Female
Age
53
Location
Auckland, NZ
Education
Bachelor's degree
IT Knowledge
Med/High
Organisation Value
$3 million annually
Reports to
Governance Team

Goals & Challenges

  • National Member Management: Katherine aims to streamline and centralise member management across various regions or clubs under the national association. She seeks a platform that provides comprehensive member data and statistics for efficient oversight and strategic planning.
  • Data-Driven Strategy: Katherine values statistical insights to formulate national strategies for member development, talent identification, and resource allocation. She wants a platform that aggregates and analyses data to inform decisions at a national level.
  • Efficiency and Scalability: Managing a national association requires scalability and efficiency. Katherine requires a platform capable of handling a large volume of member data and statistics from diverse regions or clubs, ensuring smooth operations and standardized reporting.
  • User Friendly Interface: While experienced in administration, Katherine prefers a user-friendly platform that simplifies data interpretation and doesn't necessitate extensive technical expertise for effective utilisation.

Mark Reynolds

Rugby Coach/Club Adminstrator

Mark has been involved in rugby for over 30 years, initially as a player and now as a seasoned coach. He has a deep passion for the sport and has been coaching various levels, from junior to semi-professional teams. Over time, he has recognized the need for a robust and efficient club management platform to streamline administrative tasks and enhance communication within the club.

Demographics

Gender
Male
Age
35
Location
United Kingdom
Education
High School
IT Knowledge
Med/High
Organisation Value
$100,000
Reports to
Commitee

Feature Requests

  • Efficiency in Administration: Mark wants to streamline administrative tasks such as scheduling, player registrations, and communication. He aims to find a platform that makes these processes more efficient, allowing him to focus more on coaching and team development.
  • Customisable Reports: He requires the ability to generate customisable reports and visualizations for easy interpretation of complex data.
  • Match Analytics: He wants the ability to see detailed player statistics covering various aspects like fitness metrics, skills, and game performance.
  • Data Security: Ensuring the confidentiality and security of player data and match statistics is crucial for Mark.

Wire Frames

When working on dashboard I knew the different components that were needed, I just needed to know the layout and if we wanted to design for the ability of customisation from the start. Below are some wire frames for the dashboard I designed

Infoodle - UX Wire Frame - Case Study - One PageInfoodle - UX Wire Frame - Case Study - StepsInfoodle - UX Wire Frame - Case Study - One Page

Key points from the design

The final solution was centred around not only the user of today (the everyday club) but the user of tomorrow. We wanted the dashboard to be customisable in future. We first focused on the four core demographics: Age, Gender, Location, Ethnicity. By adding a drag and drop module creation platform I was able to create the ability to customise the dashboard to future user requirements.

Club Vs National Organisations

Customisation was key to this project. Although the MVP didn't have customisation on the dashboard, I designed the system to have this customisable feature right from the start, so that this could be useful at a later date.

Users from national and regional organisations could configure the dashboard to meet the requirements they had. This was important as each user required the ability to have multiple and different dashboards.

Customisation

One of the biggest challenges that I had with designing the dashboard came down to the the dynamic data and the fact that different organisations had different amounts of data they needed to report on.

When I spoke to the range of high-level organisations there were no commonalities in their requirements. This meant that I needed to make the platform dynamic and able to be changed by the user. This also meant that I needed to have graphs that were dynamic and could produce reports the user needed.

Default Widgets

I needed to think about the everyday user or the club user who just needs a simple, easy to use dashboard. I worked with everyday users as well as the wider groups and high-level organisations to find out which default graphs were required across the board.

I quickly realised that these graphs that were required by all were majority fundraising requirements. This meant that I designed the default dashboard to include a financial outstanding graph. This graph was carried over from the previous dashboard, and then I added some simple graphs for age, ethnicity, location and gender.

The club now has exactly what they need for funding applications at the push of a button.

Final Design

Step 1 - Organisation Deatils
Step 2 - Type of organisation
Step 3 - User Details
Step 4 - Send email verification
Step 5 - Email verification design
Step 6 - User role
Step 7 - Finish

What I learnt from this project?

.....

Final Thoughts

As the Project Lead I was really excited to see how the final design came out. It incorporated everything the project team and the clients needed. By using human centred UX/UI design we were able to include the ability to have set graphs which made it super easy for users at all levels of the organisation.

I also created the ability to take the data to the next level and allow users to customise the dashboard to report on the exact data they needed.

One more bonus is I was able to create a fresh and clean dashboard for today's market. Overall the project was a great success and I look forward to seeing it implemented.

They asked me to continue on...
Since completing this project I have been asked to continue on and design the rest of the infoodle platform.

Stay tuned to see how its going
Infoodle - Case Study - Final Thoughts Image - Laptop