I help SaaS teams understand customer problems, simplify complex workflows, and move faster from idea to prototype to buildable product — using Figma, Claude and founder-level product thinking.
I focus on the hard part of SaaS — the workflow behind the interface.
I simplify admin-heavy, multi-user, permission-based workflows into clear product experiences.
I talk to customers, understand what they actually need, and turn messy requirements into product direction.
I use Claude, ChatGPT and Figma to move faster from problem to flows, logic, prototypes and buildable software.
I design product experiences across responsive web, mobile apps, dashboards, onboarding and internal tools.
Selected SaaS, mobile and AI-assisted product work.
SaaS · website builder
Legacy platform redesigned into a drag-and-drop website builder for sports clubs and organisations.
View case study →
Mobile · iOS & Android
Mobile app for club communication across iOS and Android, adopted by 100 clubs within 48 hours.
View case study →
AI-assisted SaaS
AI-assisted multi-tenant SaaS platform for dog trainers, built using Claude, Vue.js and Supabase.
View case study →What clients say
“Working with Karl has been an absolute pleasure. Not only did he save me hours, his work was far superior to ours. We love the working relationship we have with Karl.”
Richard Smith — CEO, Infoodle
I'm open to Senior Product Designer, Lead Product Designer, Product Lead and AI-assisted product design roles with SaaS teams in New Zealand, Australia and remote global markets.
Get in touch.webp)
.webp)
