Sport Club Mobile App

Project overview

A mobile app for club communication across iOS and Android, integrated with the Friendly Manager platform — adopted by 100 clubs within 48 hours of launch.

The problem

Clubs struggled to reach members, parents and players quickly. Email and scattered channels weren't cutting through, and administrators needed a direct, reliable way to communicate.

My role

I led product design alongside one subject matter expert — designing everything in Figma, building interactive prototypes, working with customers for feedback, handing off to the development team, and supporting testing and QA.

Users and context

Club administrators, team managers, parents and players across iOS and Android. Admins need to send updates and manage communication; members need timely, relevant information on their phones.

Constraints

Two platforms (iOS and Android); integration with the existing Friendly Manager platform; a lean team (one designer plus one SME); and the need to be intuitive for a very broad, non-technical audience.

Process

I worked with the SME and customers to understand real communication needs, designed the app in Figma, built interactive prototypes, tested with customers, refined, then handed off to development and supported QA through launch.

Key design decisions

• A communication-first information architecture aimed at fast, clear updates.
• A consistent experience across iOS and Android.
• Tight integration with Friendly Manager so club data drives the app.
• Simple flows designed for parents and players, not just admins.

Inside the app

The app gives each club its own branded space inside a single member login, with the club’s own actions, notices and content surfaced first.

One login across every club a member belongs to

Each club branded with its own colours and logo

Configurable club actions chosen by each club

Push notices that reach members immediately

Questions and availability answered in a tap

Digital club ID and member profile

Outstanding balances surfaced to members

Sponsor placements and member deals

Outcome

Helped launch a mobile app adopted by 100 clubs within 48 hours — a direct communication channel between clubs and their members.

What I'd improve next

Richer notification controls and segmentation, and deeper self-service for team managers.